Naming + Branding + Visual Communication

Visual identity for a sustainability conference at Universidad de Monterrey in 2013. The concept is based on creating awareness and the creation/start of new cycles.

The name comes from a mix between "Si" + "Ciclo" (Yes + Cycle in english) = Siclo. The "S" is also the symbol of thermodynamics known as "entropy" = transformation.

The strategy is based on customization, interactive experience and web strategy. This leads us to a closer connection with the market, more publicity and very low production costs.


Honorable Mention - Quorum Awards 2013
College Project (Multiple Owners)